Comprehensive Educational Marketplace

Custom software development and modernization for a UK-based education company, resulting in a 1.5–2x performance improvement and the delivery of new features

ABOUT the project

Client:: Educational Company
Location:: UK
Company Size:: 100+ Employees
Industry:: Education and Public Services
Solution:: Custom Software

Services:

Custom Software Development

Software Modernization

Cross-Platform Software Development

UI/UX Design

QA and Testing

Technologies:

Wordpress

PHP

Sage

Bedrock

Vue.js

React.js

Symphony

AWS

Redis

ElasticSearch

Adyen

Leobit helped the customer optimize the performance and add new features to their educational and membership platform, which includes a web portal and mobile apps for Android and iOS. The solution offers multiple subscription tiers, giving users access to educational materials, courses, psychotherapy services, and the platform’s social features. It also includes a marketplace for self-development resources.

We were impressed with Leobit’s ability to deliver features we need and deploy new releases in the short term. They are always agile and open to communication.

Victoria L.

Digital Director at the UK-based educational company

Customer

Our customer is a UK-based company that specializes in education and public services, focusing on raising self-awareness and driving personal growth of its clients. They are running a comprehensive platform that provides educational courses, books, and materials dedicated to self-development.

Business Challenge

The client needed a technical team that could provide long-term support for their platform while maintaining flexibility. They sought assistance with performance optimization, ongoing maintenance, and the rapid development of new features, often under tight deadlines.

Why Leobit

The customer was satisfied with the agility displayed by the Leobit team. They were impressed by our transparent approach and openness to communication. Our specialists also showed strong levels of technical prowess required for handling their project.

Project
in detail

At first, we had to analyze the existing system and the infrastructure behind it. Upon outlining all the critical connections and areas for improvement, we started working on performance optimization.

Performance optimization

We achieved a performance improvement of around 1.5 to 2 times by reducing unnecessary computations, refactoring legacy code, optimizing network and database calls, and improving overall memory and resource usage.

Creating new user journeys

Upon optimizing the solution’s performance, we developed a new subscription tier for the system, along with corresponding user flows. We used PHP to build logic behind this flow, while our JavaScript specialists implemented a convenient interface for the user journey. Our team also created new flows for cancelling, downgrading, or upgrading the subscription.

Continuous feature enhancement

Our specialists constantly enhance the platform with new features. We have released an AI agent that assists users in their workflows and a voucher portal where users can get discounts for educational materials. We also worked on several integrations with third-party services, such as Circle, and are currently working on platform integration with Stripe.

New type of paid subscription and user flows

Before our team started working on this project, the customer had only one type of subscription that provided users with access to educational content, such as videos, lectures, and learning materials.

We introduced a paid membership tier that provides users with access to exclusive social events like seminars and lectures, as well as the exclusive social app hosted in the Circle environment that allows them to stay connected with other members. Our team also enhanced the functionality with a more convenient user flow and created new user flows for upgrading, downgrading, or canceling the subscription.

AI-powered user assistant

We have developed an AI agent based on native OpenAI integration. It works as a smart search agent for products and articles, designed to provide highly relevant results to users. A user can input information on one’s current feelings or experiences in natural language; AI algorithms analyze the context and emotional state to provide the most relevant personalized recommendations. These recommendations include relevant articles and products. In critical cases, the AI agent can connect users with corresponding psychotherapists.

Voucher portal and new features for mobile

We continuously improve the app with minor updates. For example, we added a portal that lets users apply vouchers to receive discounts on platform materials. Our team also added multiple new notifications for both iOS and Android apps and introduced a feature that allows users to choose the time when they want to receive notifications. We also integrated the app’s mobile version with a library that stores AI-generated voice transcripts of articles stored on the platform.

Technology Solutions

Platform productivity increased by around 1.5–2 times.
Implementation and integration of an AI-powered assistant based on the OpenAI model with deep capabilities for recognizing user emotions.
Accessible storage for AI-generated voice transcripts of articles.
New notifications and notification schedule feature.

Value Delivered

Flexibility and agility are expressed through our readiness to deploy new features and releases with limited deadlines.
Continuous technical support has been provided for approximately one year.
Assistance with developing new membership tier and user flows for subscribing or canceling subscriptions.
Significant plans for continuous platform optimization and enhancement with new features, such as integration with Stripe.