How Custom Software Can Revive Your Recruitment Process

Even though in 2020, the recruitment market bumped into serious challenges, it hasn’t shrunk much. Moreover, according to Statista, next year, the US recruiting industry will reach $136.4 billion, growing by 14%.

The competition for a qualified workforce is rapidly increasing and changing the landscape of HR processes. Today, the attitude towards a would-be employee is often compared to the customer experience provided by a business. The hiring procedure is perceived as a conversion funnel, where each step should encourage an individual to join the team. Hence, all interactions must be well-planned and carefully arranged.

If you take a recruitment process flowchart and analyze its stages, you’ll find that modern recruitment software can optimize most processes.

Source: Google Hire

Whereas LinkedIn, Upwork, and Indeed help to find candidates, video interviewing recruitment software enables you to talk with them remotely. Candidate relationship management software, applicant tracking software, and recruitment apps are among other best-recruiting tools widely used to streamline recruitment. You can either utilize available solutions or invest in custom recruitment software tailored to your company’s needs. We’ll discuss both options below in today’s article on:

• The main types of recruitment software at each stage of the recruitment process
• When custom recruitment software development is better than mass-market recruitment technologies and why
• Leobit as an outsource app development company for recruitment software solutions

New Technology in Recruitment: The Main Types of Recruitment Software at Each Stage of the Hiring Process

To personalize interactions with candidates, quickly process hundreds of applications, and pick the right people, recruitment software is a must. Without it, your HR specialists are less effective, and the chances of attracting quality candidates are hurt. We’ve singled out the key types of recruitment technologies to guide you on what custom recruitment software is currently in demand.

Find candidates with talent acquisition software and hiring platforms

An average HR and recruitment specialist uses 15 resources to find the necessary candidate. This ensures unparalleled popularity of online platforms that allow businesses to post job offerings, aggregate them, and get in touch with potential employees. Thanks to numerous filters and AI capabilities, recruitment automation software speeds up the search. It recommends the most suitable candidates based on their qualifications, job history, skills, and other characteristics. As a result, recruiters can do pre-scanning and contact qualified candidates from the very beginning.

Indeed

This recruitment database software is a job aggregator with over 175 million resumes and 250 million unique monthly visitors. Launched in the US, this hiring software is now available in over 50 locations worldwide. Indeed’s recruitment automation software is very similar to Google’s search engine. The only difference is that everyone searches and posts content related to career opportunities.

Indeed crawls millions of job offerings on the web and uses data extraction to collect all the open positions in one place. This both attracts employees who don’t want to waste time browsing multiple resources and gives companies automated recruitment software with a large pool of specialists. Recruiters can view uploaded resumes and add their own job offerings. To make their post more noticeable among other offers, recruitment teams can also make sponsored posts. They will be displayed at the top of search results when candidates type a related keyword or location.

Recruitment technologies like Indeed are rarely used as corporate solutions developed for internal use. They must attract thousands or millions of users to be really effective. A single company with a limited number of open positions cannot generate such a volume of candidates. Still, you can consider launching a job aggregator as one of the hiring products to enter the fast-growing market of recruitment app development.

LinkedIn

LinkedIn is a universal recruiting software that works as a social media platform for businesses and job seekers. It unites 690+ million professionals across the globe, allowing them to establish business contacts. Every member can share their skills, education, professional interests, and experience. Although LinkedIn is not primarily a recruiting software, it is one of the main channels used by recruiters to find potential candidates. Therefore, the creators of this social network regularly power LinkedIn with recruitment technologies and features. For example, “Apply with LinkedIn” button on job listing pages, new integrations, advanced filters, etc.

Upwork

With the transition to a remote economy, the role of freelance workers has also increased. Upwork is one of the most well-known hiring apps for employers that are interested in the remote workforce. On this platform, freelancers can create detailed profiles with their skills. These profiles also include ratings, completed jobs, reviews, and hourly rates.

Recruiters use Upwork to publish jobs or contact suitable candidates directly. Posting an offer, you can include required skills, provide a description, add a screening question to sort out freelancers, configure job visibility based on the success score or location of freelancers, and indicate the budget (fixed or an hourly rate). Note that for each job, Upwork charges up to a 20% fee depending on the amount billed. The best thing about Upwork is that it works both for long-term hires and one-time projects. It revolutionizes the traditional recruitment process by making it more flexible.

Manage and engage candidates with CRM and applicant tracking systems (ATS)

As was already mentioned, modern recruitment practices are employee-centric. Hence, make sure candidates are treated well and don’t feel abandoned during the hiring process. Automated recruitment systems, including applicant tracking and candidate relationship management software, help with that. They track active and passive candidates, record communications, store resumes, and have a bunch of other capabilities that are useful to nurture and assess leads. This way, you create transparent and quality relationships with candidates and build your brand image.

Note that employees with positive hiring experience are more likely to recommend your company to their acquaintances. And referrals are a great source of new candidates aware of your business processes and requirements.

Zoho Recruit

Zoho is an applicant tracking software that accumulates the information shared by candidates and tracks the recruitment progress. It provides recruiting specialists with a single space where they can see what actions need to be taken and when. There is also a drag-and-drop workflow builder to visualize the recruitment sequences and tailor it to your corporate needs. Besides, Zoho tools for recruiters leverage automation to send follow-up emails and update candidates’ records. This helps recruiters to manage the communications and frees them from repetitive tasks. Although Zoho Recruit is considered the best recruitment software for agencies, it’s also highly effective for corporate and independent recruiters.

Symphony Talent 

It’s a talent marketing platform that combines candidate relationship management software, career site, and programmatic advertising. You can use it to import the contacts of candidates from third-party websites, social media, and resumes. After the data is imported, SmashFly’s recruiting CRM segments out prospective candidates to help recruiters with the search.

Apart from that, it allows you to invite people to the talent network and launch tailored communication campaigns based on their behavior. As a result, you can start targeting the right candidates long before they apply for a job or get contacted. It’s a considerable competitive advantage in a current labor market that suffers from a shortage of qualified specialists. SmashFly also offers great marketing capabilities for lead nurturing and analytics. You can centralize data across all employee engagement channels to see what makes people choose your company or vice versa repels them.

AI recruiting software and video conferencing technology in talent acquisition

If you have reached this point with a candidate, it means they meet the basic requirements and show interest in your offer. Today, due to the increasing popularity of remote work and globalization, many job interviews happen online. The use of video conferencing tools saves candidates from the need to commute to your office or buy expensive tickets to fly to another city. Although you can use conventional services like Zoom or Google Hangouts, specialized recruitment tools have advanced capabilities for job interviews. In addition to video calls, many of them support AI-powered recruitment through chatbots, real-time evaluation tools, interview recording, etc.

XOR

This service leverages AI for recruitment communications to ensure 33% faster hiring and 50% more efficiency. You can engage candidates through different channels, including texting, email, video, WhatsApp, phone, and chat, from a single tool. All the messages are personalized and scheduled based on your needs to reduce the volume of routine tasks and increase response rates. The talent acquisition software automatically records notes taken during interviews in your ATS and conversation feed. Most importantly, you decide which tasks to do manually and which to handle with chatbots and automation. This ensures a high level of customization and flexibility, which is often unavailable in automation tools. Apart from that, XOR supports numerous critical integrations with ATSs, Google Calendar, Zoom, and Office 365, among others.

HireVue

HireVue has similar functionality to XOR but a stronger focus on hiring tech talents. This recruiting software supports coding and AI-driven assessments that can help recruiters with a limited technical background to evaluate potential candidates. It also includes video interviewing tools, chats, scheduling, and integrations. In addition to the web platform, HireVue is available through iOS and Android recruitment apps that enable job applicants to participate in interviews from any place.

Supplementary recruitment technologies: time tracking and tests

Even though these kinds of tools don’t count as purely recruitment technologies, they are essential for effective recruitment. When you hire freelancers and give prospect candidates time-sensitive tasks, you need to track time spent on completing them. It’s critical both to control the process and learn the final cost of work. Fortunately, there are dozens of convenient time trackers, such as Toggl, Clockify, Harvest, or Timeneye, you can use. Also, Upwork has an in-built time tracker in case you decide to hire and manage people through this platform.

As to the skills assessment tools, when it comes to technical professionals, HackerRank remains one of the favorites. This online resource matches businesses with technical specialists that have the relevant domain expertise with the help of machine learning. HackerRank validates the expertise of software developers with thousands of coding challenges available in 35 programming languages. It automatically scores and ranks code submissions to provide recruiters with results. There is also a video conference functionality with a code editor to view how a specific candidate solves the set task in real-time.

HackerRank is a win-win strategy. Whereas engineers join the platform to master their coding skills, recruiters instantly get access to a motivated and experienced pool of developers.

When Custom Recruitment Software Development is Better Than Mass-Market Recruitment Technologies and Why

The listed recruitment technologies and hiring apps for employers can optimize in-house HR processes. Yet, outperforming competitors with seamless employee engagement and nurturing, custom recruiting systems is the only right option. They give advanced flexibility and allow you to implement the recruitment technologies that matter for your employee engagement workflow.

The second case when you might be interested in launching a recruitment app is if you want to turn recruitment software into a business. Since this industry is expanding and has become heavily dependent on performance optimization tools, recruitment software is an advantageous investment. Let’s discuss both cases.

Custom recruitment software development for an in-house enterprise-level use

Internal applicant tracking systems, skills assessment tools, and time trackers are the most common types of recruitment software developed by large corporations. They help to cut corporate expenses and can be used for multiple purposes beyond recruitment. As a result, these kinds of recruitment technologies usually pay off and bring many considerable advantages:

• Applicant tracking systems. Any ready-made solution has limitations and solves universal tasks completed by every company or recruitment agency. But when an ATS tool is tailored to your needs, you can include custom features tied to your business processes and integrate them with your systems. Custom is the best recruiting software since it increases the level of employee data security and enables companies to adapt recruitment software to the challenges of a specific industry.
• Skills assessment tools. Such recruitment software can also be used for educational purposes. Also, it is relatively easy to build. You will be able to create custom tests for job applicants or evaluate your existing staff before salary reviews or other milestones. The equal and transparent approach to assessment helps to build a healthy employer-employee relationship.
• Time trackers. Although it’s good to have a custom time tracker for recruitment, time tracking and reporting tools are helpful even if you don’t cooperate with freelancers. For corporate users, they can serve as a reporting dashboard where employees indicate their working time and view the monthly summary with a resulting revenue. This makes work more organized and benefits accounting.

Although you can develop other recruitment software for internal use, in some cases (e.g., video conferencing tools or job aggregators), it’s just not viable. So make sure to conduct business analysis before you launch recruitment app development. If you don’t have in-house business analysts, you can outsource this process to a third-party software development company or use their consulting services.

Custom recruitment software development for startups

If you view recruitment technologies and database software development as a profitable business niche, there are basically no limitations. You can initiate recruitment app development projects and cover any stage of the hiring process, be it search or testing. Just think of a product or new technology in recruitment that can simplify the life of businesses and help them engage qualified candidates much faster.

According to CareerBuilder, 39% of employers list unqualified job applicants as their biggest frustration. 33% think that they spent too much time on the last hire. Fair enough, it takes from 26 to 34 days to fill a position, which significantly impacts business performance.

Hence, if you manage to come up with a hiring software idea that solves these problems or at least minimizes them, you have a great chance of making it successful.

Web recruitment system developed by Leobit

Leobit as an Outsource App Development Company for Best Recruiting Software

Regardless of whether you want to create the best recruitment software for agencies as a startup or need subject matter experts for in-house projects, you are going to face the challenges of the hiring process yourself. The competition for qualified tech specialists in the US and European markets is so high that hourly rates have skyrocketed.

As an outsource web and mobile app development company, Leobit offers engineering services to businesses that want to outsource the hiring process and tap into the global talent pool. We can assemble a team of tech experts based on your current needs and scope of the project at an affordable cost. Since Leobit has a well-established recruitment process and unites 120+ tech specialists, the right people will be supplied within the shortest period of time.

We provide recruitment database software development, create web products, and design applications for businesses in different industries. With our custom tech systems, recruitment teams will be able to optimize the hiring procedure and engage qualified candidates easier.

Visit this page to learn more about the technological stack supported by Leobit or contact us directly to discuss your project.