Yurii Shunkin
Yurii Shunkin
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Why Migrate From GCP to Azure And How to Do It Properly

GCP to Azure migration Why Migrate From GCP to Azure And How to Do It Properly
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Yurii Shunkin | R&D Director

Yurii Shunkin

R&D Director

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Gartner predicts that by 2028, 25% of organizations will experience significant dissatisfaction with their cloud adoption. Among the major reasons are unrealistic expectations, poor implementation, and uncontrolled costs.

No surprise, since choosing the right cloud provider from the start is rarely straightforward. Google Cloud, for instance, shapes much of its cloud model around startups and developer-focused teams. The recent HG Insights statistics show that the majority of GCP customers are startups with up to 50 employees. But as a company grows and its requirements evolve, GCP may no longer meet all of its needs.

Growth of GCP customer base over the last two years
Growth of the GCP customer base over the last two years

In this article, we’ll explore the key reasons behind the GCP to Microsoft Azure migration and provide practical guidance on how to make the transition effectively.

What’s Wrong With GCP?

Google Cloud Platform steadily remains the third-largest player in the global cloud computing market. According to Statista, GCP has experienced bold growth, with its global market share doubling from 6% in Q4 2017 to 12% in Q4 2024.

Cloud provider market share growth
Cloud provider market share growth

At the same time, Microsoft has doubled its market share, too. However, data from Holori’s 2024 Cloud Market Share report shows that Azure’s growth has outpaced GCP’s impressive climb and other competitors with a year-over-year growth rate of 29% (as of Q2 2024).

Worldwide market share of leading cloud providers in Q4 2024
Worldwide market share of leading cloud providers in Q4 2024

While in Q2 2024, GCP’s growth rate has also increased to 29%, its revenue growth rate is far behind Azure. The reason is that GCP has historically been less focused on meeting the complex needs of large enterprises. When you compare GCP to Microsoft Azure, GCP offers a narrower range of services and tends to orient its cloud model more toward small companies. In fact, 89.2% of GCP clients are in the lowest spending tier, spending less than $1,000 per month.

However, market share alone doesn’t tell the whole story. As companies grow and scale their operations, this difference can be a key reason to explore alternatives like Azure.

Here are other areas in which GCP falls short.

Service reliability

Any cloud provider can experience service outages. However, in recent years, GCP has faced growing scrutiny over service reliability. Several high-impact outages in 2025 alone have eroded customer confidence. A major incident in June 2025 stemmed from a glitch in Identity and Access Management (IAM) cascaded through Cloud APIs and 54 of its cloud services across the US, Europe, and Asia. This global outage caused major GCP customers, including Shopify, Cloudflare, and Discord, to experience serious service disruptions lasting over 7 hours.

This wasn’t an isolated event. Google service health report shows similar disruptions in Q4 2024 and again in Q2 2025.

The financial impact of cloud service disruptions grows alongside a company’s scale and reliance on its digital infrastructure. While smaller businesses on Google Cloud may initially face manageable risks, outages become far more costly as operations expand. For context, a 2023 Uptime Intelligence survey found that 54% of companies experience losses exceeding $100,000 per major outage. As your business grows, the potential losses from even brief downtime can escalate sharply and lead to reputational damage, regulatory exposure, and lost revenue.

Feature gaps

Google Cloud has shown significant progress in data analytics and AI. Earlier in 2025, Gemini 2,5 Pro outperformed OpenAI’s GPT-4o across most benchmarks, briefly putting Google ahead in certain AI capabilities. However, the landscape shifted again in August 2025, when OpenAI released GPT-5 and made it available the same day in Microsoft’s Azure AI Foundry and Copilot. According to LLM Rankings, GPT-5 has regained the lead from Gemini 2.5 Pro, significantly outperforming it in code generation and retaining the top spot among multimodal LLMs.

For instance, GCP’s limitations are apparent in areas like confidential computing and custom hardware. While Google Cloud has closed much of the gap by rolling out Confidential VMs with AMD SEV, it has yet to introduce an enclave service with AWS’s Nitro-style isolation, which uses dedicated hardware to separate workloads from the host system, or Azure’s secure-boot Trusted Launch, which ensures VMs boot only with verified code to block low-level attacks.

Development complications

One of the more subtle yet impactful challenges developers face on GCP is the nature of its auto-generated client libraries, which are heavily based on gRPC, a cross-platform high-performance remote procedure call framework. While gRPC is efficient and powerful for high-performance service communication, GCP’s reliance on autogenerated SDKs can lead to serious usability issues.

In many cases, these libraries are not optimized for intuitive integration. Because they may lack features or proper documentation, developers often have to extend or patch functionality manually. This can be a case when implementing custom retry logic, handling edge cases, or working with complex services like Firestore.

Over the last 18 months, Google has iterated on Generated API Client libraries and introduced hand-written “helpers” for common patterns like pagination, IAM policy binding, and dataset migrations in BigQuery. By contrast, Azure offers a broader set of mature, handcrafted SDKs with idiomatic language support, which can simplify development and reduce time-to-market. Compared to this, GCP’s approach can feel cumbersome and time-consuming.

Billing complexities

Like other major cloud providers, GCP offers detailed resource-level billing data. It makes it relatively easy to track how much you’re spending on services like Cloud Storage or Compute Engine. The challenge comes when organizations try to allocate these costs to specific business units, cost centers, or internal projects.

GCP’s primary mechanism for solving this is labeling, a process similar to tagging in Azure and AWS. Labels allow users to annotate resources with metadata that can represent anything from project names to cost centers. While this approach works in principle, GCP’s billing model has some structural differences from Azure’s that can add complexity.

One key distinction is that Azure uses a unified tagging model across billing, permissions, and policies. This means the same tag can serve multiple purposes, which reduces duplication. GCP, on the other hand, began with labels for billing and later introduced tags for security and policy enforcement. As a result, teams often need to maintain two parallel tagging systems, which frequently causes double work and introduces more risks for mistakes.

Another difference lies in automation. While both platforms require tags or labels to be set manually (or via Infrastructure as Code) at the project or resource group level, Azure supports policies that automatically propagate tags from resource group level to all their resources. This can significantly reduce ongoing maintenance effort and minimize tagging errors. GCP currently lacks an equivalent native feature. This means teams must rely on continuous manual tagging or custom scripts to keep metadata consistent over time.

Such differences may not be deal-breakers, but for organizations aiming to implement precise chargeback or showback models, while expanding cloud infrastructure, Azure’s unified and policy-driven tagging approach can provide a clearer, less error-prone foundation for cost allocation.

These pain points and other factors may prompt some companies to reassess their long-term cloud strategy and consider alternatives like Microsoft Azure, which provides broader enterprise alignment and a more mature service ecosystem.

Why Migrate to Azure?

For organizations considering Google Cloud Platform migration, Azure stands out as a strategic alternative. And that’s not just because it fills the gaps GCP leaves behind, but because it offers clear advantages across AI leadership, enterprise integration, cost optimization, and hybrid flexibility.

Why migrate to Azure
Reasons to migrate to Azure

Leadership in AI

According to several industry reports, Microsoft Azure has been leading the AI race, especially in the area of generative AI. This success is largely driven by Azure’s deep integration with OpenAI models and a wide variety of AI technologies, including DALL-E for image generation, powerful voice-synthesis technology, and other advanced tools. These integrations make it easier for enterprises to embed advanced generative AI into real-world applications, from customer service automation to intelligent document processing and code acceleration.

Google offers comparable capabilities, but they fall a bit behind in certain areas, particularly voice technologies and, as of August 2025, large language models.

Microsoft Azure has been leading the AI race, especially in the area of generative AI.
Microsoft Azure has been leading the AI race, especially in the area of generative AI.

The momentum is also reflected in enterprise adoption. According to a 2024 Yahoo Finance report, nearly 60% of CIOs plan to increase their Azure spending in the coming year, and 97% expect to adopt Microsoft’s AI tools.

Native support for the Microsoft technology stack

While Google Cloud and AWS offer support for Microsoft workloads, they often lag behind Azure in delivering the latest features, and version compatibility. For instance, Microsoft launched .NET 9 as generally available on Azure App Service and Azure Functions in November 2024. In contrast, as of August 2025, GCP still hasn’t introduced support for .NET 9. This means that developers need to work with not the latest runtimes or spend extra time on manual workarounds. At the same time, Microsoft is already preparing for the release of .NET 10 in November 2025.

In addition, Azure offers native integration with Microsoft 365, Entra ID (formerly Azure Active Directory), Defender for Cloud, and a broad range of enterprise-grade tools that GCP cannot match with the same level of depth or cohesion. So if your company heavily relies on Microsoft software across infrastructure and operations, migrating to Azure can be a logical move.

Programs for lower cloud spend

One of Azure’s key differentiators is the Azure Hybrid Benefit, a licensing program designed to help businesses reduce cloud expenses by leveraging their existing investments in Microsoft software.

With Azure Hybrid Benefit, you can apply their existing on-premises licenses for Windows Server and SQL Server to corresponding Azure resources. This is particularly impactful if you are running hybrid environments, where infrastructure is gradually shifting to the cloud.

For example, using Azure Hybrid Benefit, you can save up to 80% on the cost of running Windows Server VMs (when combined with reserved instances) compared to standard pay-as-you-go rates. SQL Server workloads also qualify for significant discounts, which makes Azure one of the most cost-effective platforms for database-intensive applications.

In addition to Hybrid Benefit, Azure also supports Bring Your Own License (BYOL) models. This means that if your company already holds licenses for Microsoft products (e.g., Windows, SQL Server, or even RDS CALs), you can reuse those licenses in Azure and significantly reduce subscription costs.

GCP and AWS do not offer an equivalent to Azure Hybrid Benefit with the same flexibility or depth of integration. As a result, organizations moving to Azure can often realize faster ROI and greater budget efficiency by maximizing their existing licensing footprint.

Enterprise-grade SLAs

One of Azure’s strongest differentiators is its commitment to enterprise-grade service level agreements (SLAs). Core services such as Azure Entra ID and Azure SQL Database offer uptime guarantees of 99.99% or higher. This level of reliability is unmatched by most competitors, and is a critical factor for organizations where even brief downtime can cause operational or financial troubles.

Global presence

Microsoft Azure stands out with the broadest geographic coverage of any major cloud provider, including GCP and AWS. As of 2025, Azure operates in over 70 regions worldwide and provides organizations the flexibility to deploy workloads closer to their customers or meet specific data residency and response latency requirements.

While this coverage is broader than both GCP and AWS, in practice, the difference matters less for many organizations, especially given that GCP already operates in most developed markets and is continuing to expand (e.g., Sweden launched in 2025, Norway coming in 2026). For companies with very specific geographic or compliance needs, however, Azure’s footprint can still offer an advantage.

Google Cloud Migration Strategy: How to Migrate to Azure

While Google Cloud offers strong capabilities, particularly in analytics and AI, it is still behind Azure in certain enterprise-critical areas. For small and mid-sized companies anticipating growth, these differences can become even more apparent over time. The further your operations scale, the more you may benefit from Azure’s deeper integration with Microsoft’s ecosystem, its licensing efficiencies, and its robust reliability guarantees.

With these considerations in mind, any cloud-to-cloud migration, be it partial or complete, requires careful planning to ensure the final result aligns with your business objectives. To make it smooth, we’ve prepared a checklist of what you should do before beginning the application migration to the Azure cloud.

Assess your current GCP architecture and services in use

Before migrating applications to the Azure cloud, you need to perform a technical assessment and properly document all active services, workloads, configurations, and interdependencies. The list of what should be documented includes:

  • Core compute and storage services (e.g., Compute Engine, Cloud Storage)
  • Databases
  • Serverless workloads
  • Identity management
  • Networking configurations
  • Monitoring solutions

Knowing how your workloads run and which services are truly critical to your business makes it much easier to set migration priorities and reduce potential risks.

Identify pain points and design a future-state architecture

In order to perform cloud migration efficiently, it’s often required to do more than simply mapping different cloud vendors’ offerings and moving systems one-to-one. While analogs do exist, they may provide different features, have different limitations, and use cases.

A critical first step to resolving existing problems is identifying your pain points, risks, goals, and cost considerations. Then, explore how Azure’s architecture and native services can help you overcome them. This might mean rethinking workload distribution, adopting a more efficient scaling model, or using Azure-native capabilities like autoscaling, hybrid cloud integration, and built-in automation tools to streamline operations.

Leobit’s cloud migration experts can guide this process and help you rethink workload distribution, adopt a more efficient scaling model, or right-size compute resources.

Define migration scope and integration strategy

Once you understand your existing GCP setup and have designed your desired Azure architecture, the next step is to decide which workloads you’ll migrate first and how they’ll integrate with any systems that remain on GCP during the transition. Very often, this isn’t a full “lift-and-shift” but rather a phased move within a broader multi-cloud strategy.

According to the Flexera 2025 State of the Cloud report, 70% of organizations now operate in hybrid cloud environments and combine at least one public and one private cloud. The remaining 30% use only public or only private clouds. Large enterprises, in particular, rely on multi-cloud tools more heavily than smaller businesses, regardless of the tool type. This trend means your migration plan should account for seamless interoperability, whether you maintain a temporary GCP–Azure bridge during cutover or keep both clouds as part of your long-term architecture.

Evaluate Azure equivalents

Many GCP core offerings have direct Azure equivalents, yet they may have differences in performance, feature sets, pricing models, and management tooling. Microsoft provides a comprehensive service comparison guide on its website, which can serve as a valuable reference.

Leobit experts have also prepared a table with recommendations on how to approach migration.

Google Cloud Platform
Microsoft Azure
Migration advice

Marketplace

Google Cloud Marketplace

Azure Marketplace

Use Azure Marketplace for prebuilt solutions; recreate custom deployments via ARM or Bicep if needed.

Relational DBs

Cloud SQL (MySQL, PostgreSQL, SQL Server)

Azure SQL family: Database, Managed Instance, SQL VM, SQL Edge

Start with Azure Database Migration Service for seamless lift-and-shift. Use Azure Hybrid Benefit if you have SQL Server licenses.

Distributed SQL

Spanner or Firestore

Azure Cosmos DB (NoSQL)

Refactor workloads into NoSQL or multi-model patterns; test latency and consistency models.

Monitoring/ Logging

Google Cloud’s operations suite, aka Stackdriver (Operations, Trace, Profiler)

Azure Monitor + Application Insights

Use Azure Monitor Agent and Application Insights for observability; adjust alerting thresholds post-migration.

SDKs & Tools

gcloud SDK

Azure SDKs and CLI

Transition CLI commands; update scripts to use Azure-native SDKs for better consistency and support.

Migration programs

GCP RAMP (Rapid Assessment & Migration Program)

Azure Migration and Modernization Program

Engage with Azure’s partnering and support programs to accelerate migration and modernization planning.

Assessment Tools

Migrate to Google Cloud (server assessment)

Azure Migrate

Use Azure Migrate to discover, assess, and right-size workloads. Cross-compare performance and TCO.

By making these comparisons upfront, you reduce the risk of unexpected functionality loss and create a smoother, more predictable migration path.

Analyze budget, licensing, and support implications

Cloud-to-cloud migration often results in dual-cloud operations during the transition phase. Review your Microsoft licensing agreements and explore whether you qualify for enterprise discounts, reserved instance pricing, or support plans tailored for migration. Azure also offers tools like the Total Cost of Ownership (TCO) Calculator to estimate long-term savings.

To its credit, Google has acknowledged the challenges some customers face when planning cloud exit strategy and now offers a zero egress fee program for organizations migrating off GCP. This initiative can significantly reduce the cost of switching providers. However, eligibility requires Google’s approval, is limited to premium support customers, and only applies to data stored in select services. More critically, once approved, organizations have just 60 days to complete the migration.

Address security, compliance, and data residency

Different cloud providers have different implementations of security controls, logging, encryption, and compliance standards. Review your company’s regulatory obligations (e.g., GDPR, HIPAA, ISO 27001) and confirm your Azure architecture fully supports these requirements. While there may be minor differences in implementation details compared to GCP, both platforms provide robust compliance frameworks trusted by companies worldwide.

Azure’s global footprint makes it easier to meet data residency requirements, but you’ll need to plan carefully around which regions to use and how data will be transferred and stored securely during the migration process.

Plan for downtime tolerance

Before moving workloads from GCP to Azure, the first step is to establish clear metrics such as maximum allowable downtime (Recovery Time Objective, RTO) and the acceptable data synchronization window (Recovery Point Objective, RPO) for each application or service to ensure a smooth migration with minimal impact. These metrics will guide the choice of migration approach and redundancy mechanisms.

Experienced cloud migration service providers, like Leobit, suggest implementing low-disruption strategies for mission-critical workloads whenever possible. Here are some of them:

  • Staged migrations. Move workloads in phases to limit the blast radius of potential failures and validate performance incrementally.
  • Blue-green deployments. Maintain parallel GCP and Azure environments, directing traffic to Azure only after full validation. Though it will temporarily double your cloud costs during the overlap period.
  • Active-active configurations. To ensure uninterrupted service, run workloads simultaneously in both clouds during the transition, using load balancers or DNS failover.
  • Canary releases. Gradually shift a small percentage of traffic to Azure and monitor for anomalies before scaling up.
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How Can Leobit Help With GCP to Azure Migration?

Leobit offers end-to-end cloud migration services and can help you make your migration from Google Cloud to Azure seamless, secure, and tailored to your business needs. Our team’s proficiency in Azure and GCP was acknowledged by Clutch for several years in a row. As a Microsoft Solutions Partner with ISO 9001 and ISO 27001 certifications, we combine strategic planning with deep technical knowledge to ensure each migration is tailored to the client’s needs.

The process begins with a thorough technical audit and assessment of the existing GCP environment to define a precise migration roadmap and plan a future optimized architecture on Azure. Thanks to our extensive experience with Azure’s compute, storage, database, container, and AI/ML services, we can help you not just replicate your current workloads but also modernize them using cloud-native patterns.

Leobit’s experts use automation, CI/CD pipelines, and resilience engineering practices to minimize downtime and operational risks. The team supports every stage of migration, from infrastructure and data transfer to application refactoring and hybrid integration.

Summing Up

Comparing Google Cloud Platform to Microsoft Azure is like comparing tea to coffee. Each has its loyal audience and distinct strengths, but they offer different experiences and serve different needs. GCP’s developer-friendly approach and streamlined service portfolio make it a great choice for startups and smaller-scale projects. In turn, Azure’s enterprise-grade infrastructure, global reach, and deep integration with the Microsoft ecosystem make it a better fit for mid-market and large organizations with complex requirements.

For companies that have outgrown GCP’s capabilities or are seeking a platform better aligned with hybrid and multi-cloud strategies, migrating to Azure can unlock new opportunities for scalability, compliance, and performance optimization. The transition, however, demands careful planning—assessing the current environment, identifying bottlenecks, defining the migration scope, mapping service equivalents, and ensuring business continuity are all essential steps.

Changing a cloud provider is a massive undertaking, which often hides numerous submerged rocks. It is rarely as simple as replacing all services with equivalent offerings from another vendor, yet sometimes this is the necessary step for further efficient growth.

Leobit experts have the required skills for safely steering through the stormy migration seas. We can guide you through each stage of GCP to Azure migration and ensure your Azure environment is optimized for your future growth. Contact us, and let’s build together a tailored Google Cloud Migration strategy for your business needs.

FAQ

Yes. Leobit offers full-cycle GCP-to-Azure migration services, which cover assessment, migration planning, execution, and post-migration optimization. Our team ensures a smooth, secure, and cost-efficient transition aligned with your business goals.

Migrating to Azure can provide better integration with Microsoft tools, flexible licensing options like Azure Hybrid Benefit, and a strong ecosystem for AI. For growing businesses, these advantages can often lead to better ROI and long-term cost efficiency.

The timeline depends on the size and complexity of your workloads, as well as the migration strategy (phased or full cutover). Small-scale migrations can take a few weeks, while large enterprise projects may require several months for careful planning, testing, and execution.

Absolutely. Many companies choose a hybrid or multi-cloud approach. This involves migrating selected workloads to Azure while retaining others on GCP.

We follow industry best practices for encryption, secure data transfer, and access control. Our company also ensures compliance with major standards such as GDPR, HIPAA, and ISO 27001.