In the digital age, we’ve all wondered why some startups soar to success while others, despite hefty investments and flawless functionality, do not find their place in the market. According to CBInsights, in 42% of cases, startups fail primarily because of misinterpreting market demand, making it the leading cause of failure. It’s a complex puzzle with various factors at play, but from our experience, there’s a nifty framework that can help determine if a product has real potential – add Design Thinking as part of UI/UX design services.
In essence, the effectiveness of a product extends beyond the utilization of state-of-the-art technology and impeccably written code. Instead, the pivotal determinant lies in the application of Design Thinking. This strategic approach facilitates the validation of ideas and solicitation of feedback from potential users during the early stages of product development, all without the necessity of coding. By doing so, it allows for a comprehensive understanding of the product’s potential success before substantial investments in development activities.