Leobit
Next-Gen Platform for Franchise Industry
Web development that allowed franchisees to create and launch marketing campaigns within 24 hours
ABOUT
the project
Client:
Location:
USA
|New York
Company Size:
Industry:
Hospitality
Solution:
Services:
The platform is a self-service digital marketing solution designed specifically for franchise businesses to streamline their local advertising efforts. It enables franchise owners to launch automated, targeted campaigns on premium digital channels such as Facebook, YouTube, Instagram, and Hulu while maintaining brand consistency.
With a user-friendly interface, the solution allows franchisees to select predefined campaign templates, customize promotional materials, and set budgets, ensuring effective and compliant marketing execution. The system provides comprehensive analytics, tracking campaign performance, and customer engagement in real-time.
Leobit has been an essential partner in turning our vision into a fully functional platform. Their expertise in cloud software development and third-party integrations helped us bring an innovative marketing solution to the franchise industry, making campaign management accessible to business owners with minimal effort.
Customer
Our customer is a US-based startup that aims to revolutionize franchise marketing by providing a fully automated, data-driven digital advertising platform. Recognizing the challenges franchise owners face in maintaining brand consistency while running localized campaigns, the company sought to build an intuitive solution that simplifies the process.
Business Challenge
At the beginning of our partnership, the client had a promising concept but lacked technical knowledge and well-defined product requirements. Due to budget constraints, the client denied business analysis expertise, making it challenging to outline an effective development plan. Additionally, the project faced extremely tight deadlines for its initial release.
Why Leobit
The customer has chosen Leobut thanks to our proven expertise in full-cycle software development, from ideation to deployment. Our experience in UI/UX design development was a big plus and ensured we could build a user-friendly, intuitive platform that franchise owners could easily navigate.
Project
in detail
Leobit’s development team helped the customer craft the product vision and convert their idea into concise and thorough documentation.
Data import capabilities
One of the requirements was to allow users to import data from a spreadsheet or another database. Leobit implemented a custom CSV processing solution that supports bulk data uploads from spreadsheets and external databases. Once the data is processed, it is easily rendered to visualize a report data, adding graphics and customizing tables for users’ convenience.
Third-party API integrations
To expand the functionality of the portal and enhance the offering to the end-users, Leobit integrated third-party services such as Stripe and Google Maps. Integration with Stripe payment gateway enabled secure and seamless payment processing, allowing users to pay for campaigns and manage transactions globally. Google Maps API integration, in turn, incorporated geolocation features to pinpoint franchise locations, helping businesses optimize local targeting strategies.
Technology Solutions
- Implemented OAuth 2.0 for secure authentication and access control, ensuring data privacy and protection
- Used Google Maps API for geolocation-based features, helping franchise owners target local customers effectively
- Integrated Stripe API to enable secure payment transactions and automated billing
Value Delivered
- A scalable solution developed by Leobit’s experts helped the customer enter the market and then led to global expansion into foreign markets
- Franchisees can now create and launch marketing campaigns within 24 hours without requiring prior marketing expertise
- The platform’s architecture enables businesses to expand beyond local markets
