Leobit
Product Management System
Full UI/UX design process for an innovative US-based startup company
ABOUT
the project
Client:
Location:
USA
|Illinois
Company Size:
Industry:
Solution:
Services:
A next-generation product management system that streamlines collaboration between Product Marketing Managers (PMMs), development teams, and stakeholders, ensuring efficient communication and seamless product development.
We are extremely happy to help our customer shape their product’s vision and create an intuitive UI/UX design, which played a crucial role in attracting investors and driving the project forward.
Customer
A product marketing company that wanted to solve communication and coordination issues between PMMs and developers.
Business Challenge
As a product marketing manager, the client struggled with poor communication between PMMs and development teams. They recognized that a product’s success depends on smooth collaboration between all stakeholders, but existing tools lacked the necessary integration and automation.
The key challenges included a lack of a centralized system for PMMs, developers, and stakeholders and difficulty in tracking project progress and ensuring accountability. The client also had a limited time to develop a working prototype and attract investors.
Why Leobit
The customer partnered with Leobit thanks to our extensive expertise in UI/UX design and references of successful projects. All these made us the ideal choice for creating an intuitive, scalable, and efficient solution.
Project
in detail
Having this general idea, Leobit’s experts made unbelievable: in the very short term, we conducted a complex analytical process to form a precise vision of a future software product.
Complex business logic for automated updates
One of the main challenges for Leobit designers was time constraints. The stakeholders anticipated a first working prototype in just a week since they joined the project. So our team created software requirements from a usability perspective in extremely short deadlines.
Limited time for proper discovery and research stages of the UI/UX process, later on, resulted in another complication. The automatic sharing feature, which should differentiate a customer’s product among others, turned out to have a bigger impact on application logic than expected. This feature had to provide coordination of all milestones and control the product readiness for the launch. It also aimed to selectively share updates on project progress to specific members in an organizational hierarchical structure.
Leobit’s UI/UX team returned to the research phase and refined user flows to ensure seamless automation. We modernized the information architecture multiple times to optimize the sequence of steps and ensure efficient milestone coordination.
MVP UI/UX enhancements and mobile support
Our designers helped the customer to define a compelling and strategic product vision that would guarantee the achievement of the company’s long-term goals. In just a few weeks of cooperation, they presented detailed and convincing prototypes that raised investment funds to continue the product development. In the shortest terms, our design team prepared the most approximate UX MVP for software engineers as a basis for increased functionality.
Leobit’s UI/UX team also brought effective ideas for improving the customer experience with the existing product. Thus, they recommended that the customer, in addition to the desktop app, consider the development of the software’s cropped version for mobile devices. It would give users “at-a-glance” views of an app’s most important functionality and important notifications even if they are on the go.
Value Delivered
- High-quality prototypes helped the customer secure funding for further product development
- The customer’s platform became the first one on the market with a unique feature that automatically defines limits of responsibility and respectively sends updates to three main hierarchical levels
- A thorough UI/UX design process conducted by Leobit’s team helped the customer avoid potential time and financial risks during future development stages
