Product Management System

Full UI/UX Design Process for Tailor-Made Software

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In the era of increased competition, businesses have to conquer the market with unique products and standout solutions. The customer contacted Leobit with the idea of delivering the first product management system that would combine the work of PMM, development teams and stakeholders in one place. They used Leobit’s UI/UX design expertise to ensure that software infrastructure would meet the needs embedded in the concept of their product.

Customer Location Illinois, USA

Team Senior and Middle UI/UX designers

Challenges

  • Extremely short deadlines. The stakeholders anticipated a first working prototype in just a week since Leobit UI/UX design team joined the project.
  • Unsettled functional requirements and limited time for proper discovery and research stages made our UI/UX experts adjust the product’s logic with additional user flows on the go.

Project description

Leobit UI/UX team used a design thinking process to create MVP. It helped them better understand users’ needs, and pain points, prioritize features to make the product valuable and attractive for future customers.

design approachTo begin their deep dive into product marketing operations, Leobit designers conducted a series of interviews with stakeholders and potential users. It gave them a complete picture of both business needs and user preferences. After conducting the quantitative research and analyzing the collected data, UI/UX experts started defining the User Persona. It helped them quickly make sense of the research by finding patterns and themes in the data. Armed with exhaustive information about the prosses of launching projects, Leobit team proceeded to creating a user story and building detailed user flows.

user personaAt the end of the ideation phase, our team built information architecture to think the navigation through and decide on the hierarchies. At the end of the process, they created high fidelity prototype and converted it into a UI design.

informational architecture wireframesvisual design

 

Features and Functionalities

Flexible grid and layout system to easily support a content structure of any complexity and for any need and smoothly combine development teams at all stages of the product life cycle

Go-to-market feature with automatic module description based on quick inquiry responses

Automatic share of roadmaps and all real-time updates on product development progress with corresponding users

Instant access to the project’s knowledge base and flawless collaboration between team members that saves time on meetings and status checks

Customizable attributes to create ideal workflows and get maximum clarity when overseeing the project

End Users

Product teams from small startups to big enterprises that want to effectively develop and manage all the phases of the product lifecycle.

Results

A thorough UI/UX design process conducted by Leobit’s team helped the customer to avoid potential time and financial risks during future development stages. They did extensive research interviewing the customer on their business needs, processes, and objectives. It resulted in creating a design system capable of clearly visualizing complex app functionality, delivering expected business results, and providing end-users with a pleasurable experience.

Our designers helped the customer to define a compelling and strategic product vision that would guarantee achieving the company’s long-term goals. In just a few weeks of cooperation, they presented detailed and convincing prototypes that raised investment funds to continue the product development. In the shortest terms, our design team prepared the most approximate UX MVP for software engineers as a basis for increased functionality.

Leobit’s UI/UX team also brought effective ideas for improving the customer experience with the existing product. Thus they recommended the customer additionally to the desktop app consider the development of software’s cropped version for mobile devices. It would give users “at-a-glance” views of an app’s most important functionality and important notifications even if they are on the go.

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